Communicating Online: Blogs


What You Learn:
Learn to craft online communications with confidence.
Delivery Method:
Online, at your own pace.
60 minutes.
More course details below.
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  • Do you feel comfortable talking with customers in person but uncomfortable communicating with them in a digital space?
  • Do you know the ‘ins and outs’ of Facebook or Twitter but don’t ‘get’ blogs?
  • Do you struggle to write blog content?

If you answered ‘YES’ to at least one of these questions then Communicating Online: Blogs is for you.
The purpose of this course is to provide learners with the knowledge, understanding and application of certain online communication norms.
Learners are guided through the course using the one-page Blog Blueprint to sketch a blog post. Creating elements of blog content will also expose the learner to key digital literacy concepts such as online identity, sharing and influence.
This course focuses on the communicative element of digital literacy and can be taken in conjunction with other digital literacy courses, or on its own. It does not cover anything technical such as blogging platforms, how to start a blog or publish a post.
This course is delivered online and is self-paced.

Learning Outcomes

Engaged learners who complete all the course content and activities will improve their ability to:

  1. Understand how the Blog Blueprint can be used to apply five online communication norms to sketch a blog post.
  2. Consider their online profile, personality and point of view when deciding on their blog content and target audience.
  3. Create a key message to assert their viewpoint and ensure they focus on content that adds value.
  4. Purposefully ask the reader to do something by including a call to action in their content.
  5. Apply the online communication techniques introduced in the course to create content suitable for digital spaces such as blogs.

Course Facilitator

Sally PewhairangiWith over 15 years’ library experience, Sally has worked in a range of libraries and through her business, Finding Heroes, is on a mission to encourage more “dare to do different” conversations amongst New Zealand library staff as she believes there is so much we can do together, as individuals, to make our lives easier and of greater relevance to our customers.


Sally has been blogging for over four years through her website Finding Heroes and on Heroes Mingle, a collaborative partnership with Megan Ingle. Sally has written more than two dozen articles for LIANZA's Library Life and is an Aurora Alumni.


Sally has tribal links with Ngāti Porou, Te Aitanga-ā-Māhaki and Whakatōhea.